From the tree top to the roots
life science is a complex system.
This includes Research & Development (R&D), Product Development, Validation, Certification & Clearance,up to the Launch and actual Market Entry. Just like the chestnut tree bark is smooth in young trees and turns rough and furrowed in old trees, the medical devices business has apparently easy beginnings but takes seasoning to conquer the often conservative health sector.
Life science products have longer development and market entry phases than in other industries. But once you are well positioned, you may enjoy your competitive advantage for longer. Science will never be far: From validation and continual publication to congresses and peer reviews, your product will be subject to intensive scrutiny. Its reception by the scientific community deserves to be well managed and planned.